Company History

Originally founded as Jubilee Corporation, Steel Canada’s humble beginnings commensed in 1962 when the father and son team of Pyarali Jassani (Vice President) and Feroz Jassani (President & CEO) came together to realize their dream of starting a family business.

Pyarali and Feroz worked side by side for years, primarily trading secondary steel products in their hometown of Karachi, Pakistan, and eventually across Asia.

After a brief tour of the United States and Canada, Pyarali and Feroz fell in love with the city of Toronto and made the bold decision to close shop in Karachi. They ventured out to Canada in 1982 and rebrand their company to Steel Canada Limited (SCL).

Courage, imagination and vision were the key elements in SCL’s strategy for success and its sustainable growth over the years.

Opened first office in Toronto, ON, Canada

Established Headquarters in Mississauga, ON, Canada

Revolutionized the Canadian steel industry by pioneering steel exports in container shipments

Recognized member of Mississauga Board of Trade (MBT)

Established vertically integrated freight forwarding company, Crown Freight Forwarders (CFF)

Entered custom-processing and value-added metals market

Incorporated Pioneer Steel Limited (PSL). Recognized for 10 years in good standing with MBT.

Entered scrap metal market

Incorporated Steel Canada Resources Limited (SCRL)

Recognized for 20 years in good standing with MBT

Incorporated Steel Canada Roofing and Siding (SCRS)