Company History

Steel Canada’s humble beginnings commenced in 1982 when the father and son team of Pyarali Jassani (Vice President) and Feroz Jassani (President & CEO) came together to realize their dream of starting a family business.

Pyarali and Feroz worked side by side for years, primarily trading in secondary steel products across Asia.

After a brief tour of the United States and Canada, Pyarali and Feroz fell in love with the city of Toronto. They ventured out to Canada in 1982 and rebrand their company to Steel Canada Limited (SCL).

Courage, imagination and vision were the key elements in SCL’s strategy for success and its sustainable growth over the years.